Describe the needs and wants of the organisations actual and potential customers/clients. This should include current needs and wants, customer preferences, possible changes to needs and wants and the extent to which the organisation can influence customer preferences. Discuss the organisations target market segments, their characteristics and how the target market and market segments were selected. Do you want your assignment written by the best essay experts? Then look no further. Our teams of experienced writers are on standby to deliver to you a quality written paper as per your specified instructions. Order now, and enjoy an amazing discount!!