(provide a brief background, market description (i.e., Australia and its

(provide a brief background, market description (i.e., Australia and its discount chain store industry), and the contribution of this report to Kmart)Kmarts International Marketing Environment1. External enviromentAnalysis and presentation of environmental forces (example: how the k mart does international marketing. how, what, why do they enter to the international market). Use PESTEL to analyse your report. Economic Financial Social Cultural Political Legal technological2. Internal enviromentUse Porter 5 forces to analyse the competitive factors affecting Kmarts operations in Australia. Note: relevant data/information/figure about Kmart and its competitors in Australia; and Australias market size, purchasing power, disposable income, market demand, industry supply etc. would be useful for your report).Conclusion & future directions(based on your analysis and findings, you need to provide future directions and a conclusion)References(use Harvard referencing and citation styles for (at least) 05 reviewed journal articles, 02 textbooks and 03 Online/Web sources)The task:This is a challenging assignment! It provides you with the opportunity to undertake a significant piece of work to show what you have learnt in assessing international marketing environment. It is strongly recommended that you commence work on this assignment from Week 1, and take part in tutorial discussion and/or BB Collaborate sessions.Kmart Australia Limited was born in 1968 out of a joint venture between Coles in Australia and Kresge in the United States. Kresge has 51% of the common stock in the company. Currently, Kmart has 170 discount chain stores in Australia and headquartered in Burwood East at Victoria, Australia..Kmarts US based headquarter is currently seeking an updated international marketing environment analysis report from its Australia based head office. Prepare a report for Kmart, Australia based on an assessment of Australias business and industry environment including economic and financial, political and legal, social and cultural, technological, and competitive forces.This report should follow the style of a business report, and hence a particular emphasis should be given on communication and presentation styles of this report. This report should contain the following sections (section details are available in the marking criteria form):? Completed marking criteria form (download this from the course Moodle site).? Executive summary;? Table of contents;? Introduction;? Kmarts international marketing environment in Australia;? Conclusion & future directions? ReferencesIn this assignment, you will play the role of a manager and demonstrate your ability to take critical international marketing decisions based on an appropriate research enquiry. If you have any query, please ask your campus lecturer and/or course coordinator. Please note: there will be several BB collaborate sessions (please see the study schedule attached to this e-profile and course Moodle site) and you are requested to attend these sessions..

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more