Reflective Essay; services marketing, Overnight hotel stay service custom essay

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Choose a real-life service organisation that you are familiar with. (My topic is Overnight hotel stay service, Marriott hotel in Melbourne city)

Prepare a flowchart of the back-stage as well as the front-stage operations of this business.

Using this flowchart, explain the significance of the service encounter, and its managerial implications. The written component of the essay should not exceed 1200 words (12 font, Arial or Times New Roman single spaced)

Instructions

1. Flowchart: Backstage and Front stage
2. Explanation of significance of the service encounter
3. Analysis of managerial implications
4. Recommendations (What we can change or what we can make it different in order to improve services marketing of its business)
4. Essay format (Intro, body, conclusion)

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