Anyway I am sending overview that you did before and I want you to continue from that overview. As you will see in the overview we chose the Starbucks for the Research paper. So could you continue with starbucks. In adition I am givin instructions tou you again for the final research project and I will be sending the overview that you wrote before. Your challenge is to select a company you can examine from the variety of perspectives covered in this course. Most specifically, these include PLOC, Planning, Leading, Organizing and Controlling. You will examine the company you select utilizing a variety of research sources: business publications, the company’s own external and internal communications, the mass media, etc. Directions: 1. Review at least three companies through web site searches, the library and other means available to you. You will need to submit a written overview of three companies you have reviewed. Examine the critical issues defined in the Introduction above (PLOC) and how they might apply to each. Select the company you will focus on for your paper. 2. Consider your selected company in terms of: * Mission, values and ethics * Organization structure and culture * Leadership style * Personnel and motivational style * Overall measurements of success for this company 3. Respond to the following questions: a. What seem to be the most important things leading to the success of this company? b. From the research you conduct, what are the major strengths of the company from the point of view of the employees, customers and others? c. From your research, what are the most important ways in which managing (planning, leading, organizing, controlling) has contributed to this company’s success? d. What do you see as the major challenges facing this company over the next five years? Requirements: Your paper should be 5-7 pages, typed and double spaced. You should use at least five sources. Sources are available from the business/economics database in the library. You are encouraged to use the internet if possible. It will be an excellent source of current information on the company you select. All sources should be appropriately identified in your paper. You should follow APA rules for documentation of sources and bibliography.
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