Ritz Carlton Marketiing Mix

1. Assess effects of human diversity on the management and delivery of various hospitality services4. Investigate and critically appraise the management of a particular hospitality retail outlet in relationship to customary best practices of retail management.5. Appraise the management of a particular licensed retail outlet.Journal Article Outcomes1. To critically evaluate the key managerial aspects of a hospitality business in relation to a selected topic covered within the Hospitality Retail Management course.2. To develop skills and knowledge in relation to critical reflection, writing skills, research methods, undertaking and execution of a task and time management.3. To present the final paper in the form of a journal article.Coursework BriefIn pairs, assume you are a professional team of journalists. The editor of the e-journal International Journal of Hospitality & Tourism Administration has asked you to write an article for their next volume 2014. Students will be allocated a Hospitality Business, and will be free to choose their project topic.General DescriptionThe Module Co-ordinator will assign one of the following Hospitality Business to the group:1. IHG2. Marriott International3. Best Western4. Rezidor Hotel Group5. Hyatt Hotels6. Choice Hotels International7. Hilton Worldwide8. Accor9. Home Inns10. Starwood Hotels11. Wyndham Hotel Group12. Taj Hotels13. Motel One14. Travelodge15. Raffles International Hotels And Resorts16. Kempinski Hotels17. Occidental Hotels and Resorts18. Swissotel Hotels and Resorts19. Ramada Worldwide20. Barcel? Group21. Morgans Hotel Group22. Danubius Hotels Group23. Mandarin Oriental Hotel GroupStudents select one of the following topicsand cover it as general or specific as necessary to write an interesting and relevant article.1. Service Quality Management: a) Rating, b) Awards, c) Systems and c) procedures used by the hospitality retail business to assure customer satisfaction and business success.Write a 1,200 to 1,500 word journal article.Students should get to know the brand and proceed to make specific research in the different sources (books, magazines, websites, and when possible unit visits, surveys, interviews, etc.). As a result of all previous tasks, students write a journal article which has to be presented with all elements described underneath.Contents:The article should include:1. Abstracta. Motivation or focusb. Problem statementc. Research methodsd. Resultse. Conclusions2. HeadlineMeaningful and descriptive communicating the intention of the article, its findings or a question that traps readers attention.3. LeadHighlighting the most significant facts / information included in the article.4. Introductiona. Topic / Business introductionb. Background (motivation or problem)c. Thesis Statement (the road map for the paper, presents your argument to the reader)5. BodyEach paragraph should include:a. a topic sentence;b. at least two facts / examples / statistics;c. at least one commentary / insight /analysis.6. ConclusionsIt is the synthesis paragraph. It refers to main topic and thesis statement included in the introductory part.7. Tables, Figures and IllustrationsWith appropriate referencing, relevant and original.8. References.According to Harvard Referencing System.Submission RequirementsYou are required to submit the work in the order presented in section Contents.There are three ways in which students must submit their article. In pairs:a. ALL STUDENTS USE TURNITIN before submission. Articles not proved to be original will not be graded.b. Submit a Hard copy at reception by Tuesday October 29, 2013, 13:00. This paper should have the RGUs standards for submitting an academic project.c. Upload in campus moodle an electronic copy in .pdf format on submission date before 14:00.Resit Requirement: Semester 1, 2014You are required to complete the same stages of the report and write up the report as stated above with another topic and another hospitality business assigned by the Module Co-ordinator.

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