– Research two internet/radio/t.v. commerical ads for each product.
Consider what audience the campaigns are targeting. What image are they trying to create for themselves through the campaign? Do you find these commercials (arguments) effective? How do they incorporate rhetorical appeals into their marketing? (pathos = emotion; logos = logic; ethos = authority). Pair them together and see what (if any) arguments they are making against one another. How do their demographics (audiences) differ? How are they the same? Criteria * an exploration of at least two different marketing campaigns for the same product and two different marketing campaigns for a competing product; * a clear thesis statement declaring your position; * sound reasoning based on argumentative strategies; * evidence of a logical organizational plan; * In addition to the above, the final draft of your essay should be: * double-spaced, with one inch margins; * formatted according to APA style; * edited for spelling, mechanical, grammatical, and typing errors. * a minimum of 1,200 words.
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