The description was at the below as you can see it and the company that preffered is Audi company which is running car business. and i will sent you the sample of the essay.
You are required to submit an individual report of 3,000 ±10% words, which can be based
on an organisation or idea of your own choice.
The strategic analysis must be related to a recognised aspect of business policy, strategic
management or the philosophical underpinning of a particular methodology within the
public or private sector strategic management domain.
The assignment (Part 2) you submit, as part of the final submission may be a slightly
modified version of the initial idea because as you progress, your research may cause
you to re-think your ideas. Minor changes are allowed to give you some freedom. Major
changes of the idea (e.g. changing the whole topic) should not be necessary, as your initial
research should have got you beyond any major stumbling blocks with your topic.
The report must be written in a recognised style, i.e. table of contents, introduction, main
analysis, conclusions, recommendations, references and bibliography. You must apply the
Harvard system of referencing in your report.
To analyse a business policy or strategic management topic, to carry out individual
research or evaluation of an organisation.
Meet the learning objectives listed above, identify and critically analyse fundamental
issues related to strategic management. Undertake a study that shows clear evidence of
synthesis and evaluation.
There are a number of ways you might carry out this assignment: here are a few ideas:
• Use a theoretical model to reflect upon the reality (practice) of a situation. Use
theory to predict the outcomes of practice. Use practice to reflect upon / modify
• Compare theory and practice: Does M.E. Porter’s (1985) model of competition
support the experience of practitioners? i.e. use a practical example /case / issue to
reflect on Porter’s model(s) and examine success and / or failure.
• A case study approach: Is Steve Ballmer, C.E.O. managing Microsoft as
effectively as he might? i.e. do an analysis of Microsoft’s performance in relation
to declared (or undeclared) strategy and the efficacy of his strategy.
• A recovery plan: My advice to the Chief Executive Officer of the News
Corporation is ……i.e. suggest a way forward for the organisation in light of their
debacle over the telephone “Hacking” scandal and their pursuit of organisational
• A risk management strategy: My advice to British Petroleum’s Chief Executive
Officer in light of their environmental disaster in the Gulf of Mexico.
These are merely examples of approaches you might take; thinking up your own ideas
might be more productive and fun.
Your workshop tutor on the basis of the following general criteria will assess the paper:
Content – the quality of research and analysis undertaken and the use of initiative in
finding sources of information;
• Process – the quality and clarity of the assignment and your ability to demonstrate
command over the subject area and the development of a case or argument;
• Discretion – additional credit may be awarded to a student who tackles a difficult
The assignment will be graded for individuals on the basis of the specific criteria outlined
on the following page.
The “Presentation” element of the Generic Assessment Criteria will be used to assess the
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