Making Strategic Choices-Unilever Company
Strategic choice is at the centre of strategy formulation and it helps you to align your company with its competitive edge. If you have no choices
to be made, there can be a very little value in thinking about strategy at all. However, one should not forget that there are limits on the range
of possible strategic choices because of the lack of resources, capabilities, and other internal and external organizational issues.
For the fourth installment of the SLP project, we are going to look at the choices made.
To complete Module 4 SLP, please write a 2 page report for your professor by answering the following questions:
i) What recent strategic choices have been made by the top folks at your organization that help the company to be more competitive?
ii) Can you categorize these choices as following any of Porter’s four generic strategies? Explain.
From the SWOT perspective you have developed in previous modules, how successful has this strategy been at:
?Capitalizing on your organization’s strengths.
?Shoring up your organization’s weaknesses.
?Exploiting opportunities in your organization’s environment.
?Protecting the organization against threats.
iii) What do you perceive you have learnt in Module 4 SLP? Please provide your evaluation of the Module 4 SLP in brief.
NOTE: Please note that your report/assignment will not be accepted without proper citations and references. You must use the sources from the
background material together with the sources you find your own.
SLP Expectations: Your paper will be evaluated on how completely you address all of the questions. Be sure to point out both positives and areas
that need improvement. As always, document your sources of information with citations (or footnotes).
? The following criteria will also be used to assess your paper:
>Precision: Does the paper address the question(s) or task(s)?
>Breadth: Is the full breadth of the subject, i.e., all the keys to the assignment, addressed?
>Depth: Does the paper/report address all elements of the topic in sufficient depth? Does it include and apply the background readings and other
background resources? Are they included as references?
>Critical thinking: Are the concepts of this module applied accurately, logically, and relevantly?
>Organization: Is the paper organized in a coherent and systematic manner? Are headings included in all papers greater than 2 pages?
>Clarity: Is the writing clear and the concepts articulated properly? Are paraphrasing and synthesis of concepts the primary means of response to
the questions, or are thoughts conveyed through excessive use of quotations?
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