Critically explain the four specific criteria managers can use to decide which of their firms capabilities have the potential to create a sustainable competitive advantage. In your answer you should define resources, capabilities, core competencies and the concept of sustainable competitive advantage. You should include references to current academic strategic management journals and examples of competing firms. Do you want your assignment written by the best essay experts? Then look no further. Our teams of experienced writers are on standby to deliver to you a quality written paper as per your specified instructions. Order now, and enjoy an amazing discount!!