The effects of customer based-brand equity on purchasing behavior towards organic products

The Structure of a Dissertation A dissertation can be structured in different ways. However, dissertations will normally include the following elements: – Abstract The abstract should contain a brief description of the aims and objectives of the research and a short summary of the research approach and main findings. The abstract should be between 250-300 words. – Contents A list of the chapters and sections with page numbers should be included. Lists of tables and figures should be provided separately. – Acknowledgements Acknowledgements recognise any individuals or companies who have provided helpful ideas, data or resources. – Introduction The introduction should set the scene’ and context for your research. It should clearly identify the research topic and include a statement of the overall aim of the dissertation. – The Literature Review Throughout the programme you will have been encouraged to take a critical approach when reading literature. This approach should also be followed in your literature review. In addition to describing theories and reporting the findings contained in journal articles, book chapters etc., you should aim to be critically evaluating the information. The critical evaluation may provide a rationale for your own study. The literature review should be structured logically regarding the key themes and contributions with which you are engaging. Some issues have received a great deal of attention from researchers whereas others have received far less, perhaps because the research origins are relatively recent or because they have simply been neglected. The number of research studies available to you therefore will depend on your research topic. Where there are a large number of studies available to you, it is rarely necessary or desirable to review every single contribution to the literature. You should focus on those contributions which have been most influential or revealing and those that are most relevant to your own research. – Research Objectives Your research objectives should be stated clearly. There should be NO explanation of your research objectives as this should be apparent from the literature review. – Research Methods You should provide a detailed description of, and justification for, the research methods used in your study. This section should include sufficient information for the examiner to make an informed judgement about the appropriateness of your research design, its strengths and its limitations. Please bear in mind that you will not be expected to have developed a perfect’ research design. The most important thing is that you reveal the steps you have taken in arriving at your findings. This section should include: – – A consideration of broader methodological issues (e.g., epistemology and ontology); – A justification of the research design (i.e., why it should be considered appropriate, and perhaps more appropriate than alternative approaches); – A description of the methods, how they have been used and justification of the choices; – A description of the sampling strategy; – A consideration of any ethical implications of the research design throughout (e.g., can individuals be identified and, if so, should this be considered a matter for concern?). If you have conducted a survey, you should provide information about the following: – – The survey approach (e.g., postal survey, telephone survey, interviews); – Questionnaire design; – Sampling strategy; – How your data have been analysed. If you have taken a case study approach, you should provide information about the following: – – How the cases were identified; – How access was negotiated; – The extent of access and any resulting implications for the study; – What sort of information you collected and how it was collected; – How your data have been analysed. If you have drawn on secondary data, you should discuss: – – The nature of the information; – The reliability of the source; – The manner in which concepts have been operationalised; – Measurement issues; – The strengths and limitations of the data. The above lists should not be regarded as exhaustive. Additional information should be provided, as required. This section should also include relevant references in order to justify your approach. – Findings This section will include a presentation of your research findings. How the findings are presented will depend on your research approach. Where necessary, you should include tables and figures. The information in the tables and figures should be explained in the main text. All tables and figures should be numbered and given full explanatory titles. Tables containing less important information can be include in the appendices and should be referred to in the dissertation. If your approach has been mainly qualitative, you may include fewer tables and figures, although this will depend on how your data have been analysed. – Discussion Your discussion should not simply repeat or summarise your research findings. Its contents are dependent on the research objectives. Your discussion should identify how your study has contributed to academic theory and knowledge, i.e., have your findings confirmed or contradicted previous findings? You can use the discussion to consider the implications of your findings for marketing managers, policy makers etc. You may include a brief subsection on the limitations of your research. If your research has uncovered issues that would benefit from further study these may be discussed briefly in a subsection on future research. – Appendices These should be used for documents, data or additional explanations that provide further necessary information but are too lengthy to include in the main body of the dissertation, e.g., the final questionnaire. The appendices must be referred to in the text. – References and bibliography A reference list containing all the works included in the dissertation should be included. Make sure your references come from reliable sources. A bibliography can be included providing additional relevant sources of information that were read but not actually referred to in the dissertation. literature review words: 2500 methodology:1500 finding?2000-2500 analysis:2000-2500 recommendation and conclusion:1800 can you write part by part and give it to me, I need to talk with my tutor.

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