Understanding influences of locally produced food label on package toward price- sensitive consumer’s decision making (in UK) Custom Essay

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below is the expected research objective

i.To investigate the price-sensitive consumers?? attitude and conception toward local sourced labeling food

ii.To explore the encouraged and discouraged factors that local sourced food label will influences the high- price awareness consumer decision making.

iii.To determine what information on food label is required and necessary for price-sensitive consumer during purchasing

and firstly, my tutor would like me to make more specific definition in terms of what local label is in this research.

secondly, he also want it to explore the consumer’s attitude and preference toward “local lable”, and the difference in different age, because it is quite important factors in this research, he would like me to refere from more recently journal, and try to be more relevent to the research objective.

thirdly,he want me to speicificly emphasize on the disscution about price-sensitive consumer, and how it cab be measured, in both literature review and methology.

the hypothesis have to be formed based on the literature review.

then, in terms of the methology, since the difficuties ofthe foucus group,analyse, i will prefer to just focus on the quantitative research by quetionnaire; he also want know why i chose quantitative research instead off qualitative.

the sampling will heavily depend on the price-sensitive awarness group on, and he will expect the targeted participant need to be allocated according to the literature review.

the data collection should be inputted in the spss program.

those is about the respose and suggestion according to the proposal i ve hand in, its messy actually, but if you need it, i would like to send it to you

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