1. Delimitations: Introduction of the Problem
• What it the key issue in ungraceful portrayal of women in media today?
• How it originated with competitive advertising
• How the lust for more is leading to complicating the issue
2. Conflicting Claims
• Visibility versus exposure
• Attractive advertisement versus Problems for ordinary women
• More earning for selected few versus utter disregard for a larger number of others
• Cases of violence against women versus ascendency of women in hierarchical levels in different walks of life
• Increasing emphasis on effective marketing communication versus respect for women’s rights
3. Past Trends
• Historic perspective of women’s repression in different parts of the world
• Gradual increase in consumerism
• Increasing examples of assertion of women’s rights
• Globalization leading to cut-throat competition
• Shrinking economies
4. Future decisions
• Bursting of many economies around the globe, because of increasing expenditure on ‘marketing communication’
• Allowance for mutual respect and harmony in society
• Global legal framework to review the aberrations
5. Appraisal of alternatives
• Enforcing the code of conduct
• Voluntary adherence to acceptable norms
• Strict adherence to the globally acceptable legal system by different stakeholders
Having customized legal system in different regions
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