Website Analysis Custom Essay

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Answer the following question in a well-crafted analvsis with a clear thesis, consider how the history of a given technology has impacted its contemporary image, representation, and cultural conception.

Question: Analyze the corporate website of a particular communication technology company (www.apple.com / www.sonystyle.com/ NO AT&T). In your analysis, consider how the corporation is constructing a public image. How does the website convey this image? What rhetorical strategies does it use to reach its public? In your analysis, be specific in de-constructing the site, analyzing the design and layout, the structure, the language, the implied target audience(s), and any other elements that are relevant to your argument.

Read these two article when doing the essay:

1) Roland Marchand, ‘AT&T: The Vision of a Loved Monopoly’ in Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in America Business. Berkeley: UC Press, 1998.

2) Roland Marchand ‘The Corporations Come to the Fair: The Visit to the Factory Transformed’ in Creating the Corporate Soul: in Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in America Business. Berkeley: UC Press, 1998.

Your essay must Quote from at least TWO different sources. One from one of the above sources and one from outside ACADEMIC source. You may use additional sources, but none are required. When making reference to readings, be sure to adequately contextualize your citations and follow up on their significance in relation to your thesis. Your use of the readings must demonstrate an engagement with issues in this course.

How to analyze a website?
Guideline:

Public Image-Corporate Image
– Consider historical/social context (if relevant) and how it lends to construction of image
– Consider overall goals of institution/corporation in construction of image
– Consider how corporate and institutional image construction functions in relation to popular and cultural perceptions of institution or given technology
– Consider (for exhibition) institutional context/space and how exhibits function in larger space

Identify CONTENT:
– WHAT is on display?
– WHAT is the object of website/advertisement?
– Object-oriented display?
– Process-oriented display?
– WHAT accompanies display? (brochures, tours, film, quicktime movie, sound, etc.)
– WHAT are the objects of the various links on the stie?

Rhetorical Strategies
– Text/terminology/language (word choice, semantics)
– Voice (of corporation, of institution, of exhibition)
– Tone
– Themes, motifs, metaphors

Visual Strategies

– Images/illustrations
– Format/Design/Style
Size of image/text
Image-text ratio
Color
Fonts
Logos
Juxtaposition of artifacts/images/text
Architectural style (for exhibitions/stores)

Characters/personae
– Employee, everyday consumer, stockholder
– Identity markers (gender, race, class, age)
– How are human beings incorporated with technology (if at all)?

Address/Target Audience

Degree of ‘Interactivity’

Narrative
– What is narrative or story told?
– How is it told?
– What does it convey?

Ideology
This ties into corporate and institutional image-making (how does display or stie reflect social/cultural values and needs of institution/ corporation)

Significance and follow through
Your papers should detail the SIGNIFICANCE of observations you make in relation to questions above
For example

– What is the SIGNIFICANCE of the visual and rhetorical strategies?
– What is the SIGNIFICANCE of the design/style?
– What is the SIGNIFICANCE of the WAY we see and understand technology through these displays?

1) Do NOT feel compelled to use all of the points/questions listed here. In fact, your paper will read as a laundry list rather than an analysis if you simply go through and answer the questions. This is
only a guide. Use it while making your observations of the site and the way technology is display. Also, use it to think about why technology is displayed in a certain way, what it means, etc.

2) Don`t forget to be SPECIFIC in your analysis. Do not rely on generalizations. Use details and then analyze what these details signify, imply, mean, etc.

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