Dear writer: The emphasis of the answer should be to consider ways of maximizing the gains from globalization while minimizing the losses.
Lots of references on the internet. 2 book references that may be helpful
What is meant by global markets? Discuss whether Globalization is good or bad ? Discuss the conditions that have led to the development of global markets
Albaum G & Duerr E (2008), International Marketing
and Export Management, (6th Ed), Pearson Education
Ghauri P & Cateora P (2006), International Marketing,
(2nd Ed), McGraw Hill
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