Whirlpool Corporation’s Global Strategy Custom Essay

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Question

1. How did they become one of the most successful companies in it Business?
– What is the company strategy (on process toward Transnational Strategy)? Is it appropriate, could it be improve?
– What is the best Organizational Structure to achieve the company’s intended strategy? (Process, centralize/decentralize, incentives, cultures, people)?
– Is company Out-sourcing / off-shoring? Would company benefit from outsourcing and offshoring?

2.
– Benefits and challenges from globalization (why do firm need to operate worldwide?)
(Answer it in-term of learning benefit, efficiency and flexibility)
– Why Whirlpool Corp. less profitable in Asia and Latin America than in the home market in the North America?
– Should they be going to China? Why? Given that they have decided to enter, is their plan sensible or not?
– Should they be going to India? Why? Given that they have decided to enter, is their plan sensible or not?
– Should they be going to Brazil? Why? Given that they have decided to enter, is their plan sensible or not?

3. Competitor: ‘Haier’ ‘Chinese company and ‘Electrolux’
– What is the basis of competition likely to be? How to react?
– Strategic alliance

4. Recommendation (**must be 1) consistent with the company’s characteristics, capabilities, resources and culture. 2) clearly positioned but well informed of cost/ benefits)) State problems and give recommendation for each problem

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