Who does Virgin Mobile target as customer, and what is its value proposition?

Who does Virgin Mobile target as customer, and what is its value proposition? How can we explain Virgin’s success in the UK mobile market between 1999 and 2005? How sustainable is Virgin’s competitive advantage? How might the company need to change its strategy to sustain success in the future? Conduct the Following Analysis Conduct Porter’s Five Forces analysis (industry) Identify VirginMobile UK’s core competencies Identify competitive advantages (VirginMobile UK and competitors, if appropriate) Fill in SWOT with key findings from above analyses Define the company’s vision, mission, goals, and objectives (if available in the case)

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